An interactive full-length mirror that allows you to browse through an endless collection ofclothing and see immediately whether something fits you, including when you turn around, and which also allows you to send a picture quickly to your family and friends to hear what they think. This mirror is a …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

Recent years have shown the emergence of numerous local energy initiatives (prosumer communities) in the Netherlands. Many of them have set the goal to establish a local and sustainable energy provision on a not-for-profit basis. In this study we carried out exploratory case studies on a number of Dutch …

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

Online shoppen met mobiele devices als de smartphone en tablet nemen een steeds groter aandeel in van de gehele online shopping industrie. Het gemak is hier de grootste reden voor. Veel websites en shops spelen nog niet in op deze evolutie. Dit kan ervoor zorgen dat gebruikers de site vervolgens verlaten …

De gemeente Den Haag buigt zich al jaren over de revitalisering van de winkelstraat Stationsweg. Ze typeert de straat, die tussen het station Hollands Spoor en de binnenstad ligt, als ‘de rode loper’. Dit roept het beeld op van een aantrekkelijk route waar men plezier aan beleeft. De vraag is in hoeverre …

This report examines the consequences of unaccompanied and separated, asylum-seeking children (UASASC) turning 18, that are passing through the asylum process in France, the United Kingdom and the Netherlands. It compares the asylum procedures as well as the practices in the management of unaccompanied …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …