Traditionally, the construction industry in New Zealand and in other countries has seen a low productivity and a low track record for successful innovations (Fairweather, 2010). The industry also lags in sustainability (e.g. Nemry, 2008) when seen from a broader or lifecycle perspective. This has a negative …

A major concern for wildlife management and rural development initiatives across Africa are conflicts between elephants and people. In most African regions, wilderness is fenceless and elephants move outside of protected areas. Long-term effects of this include negative attitudes of local people towards …

In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

End of March 2014, the Dutch Judo Federation has organized the second edition of the National Budodag in sport center Papendal. This event is in the sign of the three sports where the Dutch Judo Federation as authority takes care of the organization of: judo, jiu-jitsu and aikido (budo). It is a special …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

Traditionally the construction industry in New Zealand and in other countries has seen a low productivity and a low track record for successful sustainable innovations. This has a negative impact on private and government spending, on quality and on health and environmental aspects. This research proposal …

The European principle of free movement of people enables European citizens to travel and reside freely in other member states. This applies also to students. Besides this legal establishment of rights, the process of harmonization of higher education in Europe has contributed to the ease with which …

The KPN group is a major international telecom and IT company in the Benelux. KPN introduced The New Way of Working (TNWW) in 2008 in its organisation. As a result of TNWW, employees at KPN can be found in different primary office locations, even though they have to work together. To make sure employees …

Over recent years aspects of sustainability have claimed a central role in many countries. As a result research for sustainability has become an important driver for innovation. This paper describes developing a model that supports SMEs in integrating sustainability in their business and innovation processes. In …