The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

In this paper Etto Salomons presents his vision of the GoGreen project on a smart home that is capable of decreasing energy consumption while at the same time increasing user comfort. To identify the main challenges he introduces a general model for intelligent homes that describes the current state, …

Este trabajo de investigación examina la situación actual de las desigualdades sociales en América Latina. Dos países concretos, Brasil y Colombia, sirven para el estudio y comparación de casos. El objetivo principal es intentar definir las causas por las que persisten las grandes desigualdades de ingreso …

A research into tools and techniques to measure and improve User Experience for websites

This paper concerns the use of a digital work style among urban employees, a way of working in which people are enabled to work independently, wherever and whenever, and to cooperate virtually, using digital tools in their work processes. The findings of this study are discussed in light of the company's …