The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

Winkelgedrag van consumenten is veranderd met een verschuiving naar het online kopen van goederen (Bir, Hansen, Ouedraogo, Slipchenko, Widmar, Wolf, 2020). Dit schept de verwachting dat internet toeneemt als verkoopkanaal (Marktdata, 2020). Dit onderzoek gaat in op de online verkoop van shopping goods …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

The Scandinavian e-commerce market is growing exponentially. Denmark, Norway, and Sweden were all ranked in the top 10 of cross-border countries. This is an annual ranking of the best 16 European countries in cross-border online shopping by CBCommerce. These countries are thus of high interest for e-retailers …

Online food shopping has been a business model on the rise for some time. However, significant increased growth in consumers using e-commerce to purchase food has never been so high as that recorded in 2020. During this year, the world was hit by the pandemic. Governments from countries around the world …

This bachelor thesis analyzes the possible explanations for the disparity in the rate of food waste among Dutch and Canadian consumers. Its goal is to find concrete reasons about the differences in food systems in both countries, not attack Canadian consumers and imply that the disparity is caused solely …

The focus of this chapter is the customer journey, a concept which has emerged from business practice and which now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …