Samenvatting

The video gaming industry has grown to become massive, wherein emerging markets are becoming the dominant force in this growth. Brazil as one of the fastest growing markets for casual video games and poses as an opportunity for gaming companies. Plinga has entered this market, but monetizing Brazilian users is difficult. To understand what the developments in Brazil are, interviews with experts and surveys with current users in Brazil have been conducted. For Plinga to increase the amount of paying users and see their regional revenues rise, changes in their business model and game portfolio should be implemented. Internal interviews and data collection, along with external information were used to analyze the options that were available. These are the methods by which Plinga can successfully change the business model and game portfolio to developments in Brazil: Launching cross-device video games, invest in farming games both existing and new ones, optimize the advertisement solution, and increase the amount of payment options via “Paymentwall”.