Samenvatting

SGS is an international commercial diving company that specializes in underwater ship repair and maintenance. Through their extensive, globally recognized network of service stations, offices and local assets, SGS is able to provide excellent ship solutions to ship managers at any location. Currently, SGS is expanding their footprints into more and more global locations to serve their clients around the world. With this plan, the first steps are made to expand their operations into a new geographical market. This research, commissioned by the Curacao division, was carried out to examine the market opportunities and to describe the necessary steps to enter the Venezuelan market.