Samenvatting

This marketing communication plan has been developed for Enforex, Spanish in the Spanish World with the aim of strengthening its competitive position on the Spanish market and building reliable customer relationships through usage of effective communication tools and techniques. The report presents the internal situation of Enforex, the investigation of external parties and Spanish market trends, SWOT analysis, the policy goal, communication objectives, and marketing communication strategies. The information has been gathered based on carefully thought out the central and sub research questions, and usage of a combination of investigation methods, such as desk research, interview and questionnaire. Moreover, the outcomes of the research in many cases are presented in tables and graphs for easier viewing and perception.