This research has been conducted for the company Santa Fe Amsterdam in order to gain more brand awareness through the use of social media. Santa Fe Relocation is a multi-location company that helps with the relocation of expats worldwide. Santa Fe Relocation provides destination services, moving services, …

According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

The purpose of this report is to document research at The Hague University of Applied Sciences (THUAS) on the topic of the importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands. The researcher came up with this …

The objective of this report is to examine what elements the International Institute for Animal Ethics should incorporate in order to create an effective animal ethics training programme. The research’s main question is as follows: “How can IIAE create an effective animal ethics training programme? ”. …

In order for bookstores to compete with its online competitors it is important that brick-and-mortar bookstores can distinguish themselves. One way to distinguish themselves is to create an effective store environment. Therefore, this research investigates how bookstores can improve the store environment, …

The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

Study-Globe is a young International travel agency situated in the city of Breda, the Netherlands. The company works closely with school institutions abroad and is therefore able to offer different study and language programmes in more than 39 countries and 100 cities worldwide. The theme of internationalization …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …