Elk merk wil wel een mooie viral. Het gaat echter niet alleen om de hoeveelheid shares. De doelstelling is vaak dat content een positief effect moet hebben op bijvoorbeeld de merkevaluatie of de koopintentie van de consumenten. Maar hoe bereik je dat doel? Door het merk een integraal onderdeel te laten …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

Video is everywhere. With YouTube becoming one of the biggest social media websites and the explosion of viral video, it has become a very important factor for big brands. With millions and millions of people dancing to ‘Gangnam Style’ and everyone humming ‘Dumb Ways to Die’, video really is able to …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

One of the most significant changes with regard to the use of internet is the transformation of passive information users into active actors, who increasingly create the content of the ¨World Wide Web¨ (WWW) themselves. Along with these changes, the economic impact of established media declines and experts …