This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Abstract. In recent years circular economy has become more important for the development of many places including cities. Traditionally, urban development policies have mainly been aiming to improve the socio-economic wellbeing of neighbourhoods. However, technical and ecologic aspects have their effects …

Vitrite Middelburg B.V. (hierna: Vitrite) is een technische productieonderneming die gevestigd is in Middelburg. De hoofdactiviteit van de onderneming bestaat uit het produceren van verschillende soorten basiscomponenten voor xenonlampen en Light Emitting Diode-lampen (hierna: Ledlampen) die van metaal …

Introduction Within the Entrepreneurship program at the Amsterdam University of Applied Sciences, there are a number of student start-ups that are developing inclusive, sustainable, and innovative solutions. We noticed that, during this process, they need to access certain facilities to develop a proof …

The purpose of this paper is to clarify the concept of open innovation and to develop insights on how Open Innovation can benefit young entrepreneurs who are in the process of creating their own start-up company. It discusses the reasons and motives of why young start-ups are encouraged to adopt open …

De handreiking is gebaseerd op de resultaten van een onderzoek naar het functioneren van ecosystemen van circulaire startups. De inzichten en actiepunten die uit dit onderzoek naar voren zijn gekomen worden beschreven en zijn nuttig voor ondernemers die zich willen aansluiten bij een ecosysteem of zelf …

Business owners seem to recover. 52% of the business owners can pay their bills on time and 60% have enough financial resources to continue their business. Business investments are rising and the number of business owners having a lower renumeration than in 2019 are diminishing.The number of business …

Looking at the trends in the four quarters of 2021, it is clear that (partial) lockdowns of sectors have been very bad news for business performance. Also not directly hit sectors like the care and service industry underperformed. The horeca, retail and cultural sectors were hit hardest by recurring …

Big report of the Startup EDR Project. See how the project promoted interregional collaboration and development for startups within the Ems-Dollart region.