Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

The company being researched is Opnieuw & Co, a non-profit second hand retail company. The association of secondhand retail stores (Branche Vereniging Kringloop bedrijven) has demanded that all of its members, including Opnieuw & Co, make themselves eligible for their self-introduced BKN quality label. …

The developments in the field of media, technology and business models are going faster and ensure that the publisher can choose from a wide range of publish possibilities. As well private as in practice the consumer changes its search-, read- and buying motive. Companies within but also outside the …