Vertical Brand Portfolio Management
Bakker, Diederich (International Business)
Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model
Bakker, Diederich (International Business); Raabe, Thorsten; Haas, Sandra
The Benefits of QualityCoast to European Tourism Destinations
David S. Möllers (Student); P.G. (Paul) Nixon (Begeleider)
Strategic options for retailers for branding private label portfolios
Bakker, Diederich (International Business)
CRM bij De Kroes, "Een onderzoek naar en advies ter verbetering van de informatiestromen en klantcontacten van De Kroes BV"
Victor van Gorp (Student); Ruud v/d Pas (Begeleider); Robert Kok (Begeleider)