This research investigates the consumer behaviour of different generations towardsplant-based drinks in the Netherlands and Canada, aiming to provide insights for moreeffective generational marketing targeting. The research identifies the motives behindpurchasing decisions and highlights notable differences …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

Aim: To examine the motives of people with dementia who desire euthanasia with a special focus on reasons related to family or relationships. In addition we aim to assess how family of people with dementia experience their situation and responsibilities and how this might change.Method: Fourteen interviews …

The number of people that intentionally avoid the news is growing. This could have several personal and societal implications. Previous research exposed various motives to avoid news, which lead to different manifestations of news avoidance, and consequently different implications. However, so far less …

De lerarenopleidingen voor het voortgezet onderwijs zijn in Nederland gekoppeld aan een specifiek vakgebied. Met een nieuwe brede pedagogische lerarenopleiding biedt de Hogeschool van Amsterdam een route naar het leraarschap voor mensen die leraar willen worden zonder daarbij aan de start al een specifiek …

This paper describes the work done to track the supply chains of sur-veillance technologies from the global North to African governments for illegal surveillance of their citizens. We conducted desk research to analyse the supply side of surveillance technology exported to African countries. Our preliminary …

Plant-based cheese has become popular due to health, environment, and ethical reasons. A study among Dutch consumers showed that most respondents have never tried plant-based cheese, but younger people are more willing to try it. The main motives for trying plant-based cheese were animal welfare and …

Purpose: Preventing business failure remains a significant challenge for small businesses in the Netherlands. Given their importance for the Dutch economy, understanding the causes of business failure and equipping business owners with strategies for resilience is imperative. This dissertation seeks …

The related research justification paper looks into possible COIL implementation tactics that The Garage may use to encourage new students to take part in their initiative. To increase the number of new students, the organization must choose the best strategy. Based on the knowledge gaps already present, …

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their …