Media literacy is an important element in countering the harmful effects of dis- and misinformation. To date, the main perspective on media literacy can be described as a ‘liberalist’ view of media literacy, focused on the nature and source of individual messages (Phillips and Milner, 2021). In this …

In recent years there has been a trend in the sales of supermarket products. The consumer buys an increasing proportion of products which are in promotion. This has increased the promotion pressure in supermarkets to an average of 20 percent (IRi, 2016). In the category cheese the promotion pressure …