This study explores the intent of designers involved in design for sustainability and how responsible innovation can be collectively implemented. To do so, a case study using situational analysis was conducted with graduates of the Fabricademy program: a 6-month program on textiles and new technologies …

The advent of the twenty-first century ushered in a new generation of fashiondesigners who merge design, artistic practice and research in a natural way. Theyuse artistic and activist interventions to revision fashion as a cultural and symbolicvalue-adding component integral to post-industrial restructuring …

Regenerative agriculture is increasingly seen as the way forward to safeguard soil fertility and with that economic, human and natural sustainability. The fashion industry, being very much reliant on inputs from the agricultural sector, can play a pivotal role in promoting regenerative practices. In …

Copenhagen-based menswear brand Isnurh decided to collaborate with mental health awareness platform Community of Real People (further called CORP) to produce a non-profit collection, from which two styles should be released during mental health awareness month in May 2023 and sold to raise donations …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates the potential impact of the metaverse on creating emotional connections between platforms and consumers. With the rapid advancement of technology and shifting consumer preferences, it is essential …

We aim to understand how actors respond to field logic plurality and maintain legitimacy through business model innovation. Drawing on a longitudinal field study in the fashion industry, we traced how de novo and incumbent firms incorporate circular logics in business models (for sustainability) and …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

More and more non-Western brands and designers entering the fashion world introducing new values, narratives and aesthetics into a dominant Western Fashion discourse deeply intertwined with notions of conceptualism, modernism and postmodernism. In a moment of history where we are facing a failing fashion …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …