In this whitepaper (available in Dutch and English) some practical tips for sensory and consumer research during product development are provided.

Both consumer and industrial electronics have become increasingly complex and advanced in recent years. High performance semiconductor devices are essential to the function of these electronics, which is why rapid growth of the microelectronics industry and major technological advancements in this field …

This communication aims to provide a framework on how to integrate the concept of Circular Economy (CE) when addressing real-life urban challenges such as resource scarcity, greenhouse gas emissions, pollution, waste, and high consumerism (Williams, 2019), through delivery of courses to students of various …

High level circular use of post-consumer insulating glass units will contribute to lower the environmental and social impact of insulation glass industry. The application of various circular strategies for insulating glass units (IGU’s) is rising. The product age will give an indication of the remaining …

This research paper addresses the research aim of determining the most effective and sustainable method for mango butter extraction using a Soxhlet extraction method. The project focuses on meeting the goals of the start-up “Natural Waste”, and utilizing discarded mango seeds from a Dutch juice processing …

Adding microalgae into food could strongly influence the flavor of the final product which is the key factor for consumer acceptation. To assist food processors in the development of tasteful food products containing microalgae, it is necessary to understand the impact of processing and storage on the …

Due to a growing challenge to feed the world’s population and an increased awareness to minimize the impact of our food choices on climate change, a more plant-based diet has gained popularity with a growing number of plant-based products on the market. To stimulate a plant-based diet that also improves …

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …