Innovating physical products can be seen as systems engineering at a higher abstraction level. It spans multiple domains and focuses not on developing the product, but realising the complete innovation. In our new approach, we focus on the four most important domains of physical product innovation: market, …

Experimental learning and innovation environments, such as living labs, field labs, and urban innovation labs, are increasingly used to connect multi-stakeholders in envisioning, creating, experimenting, learning, and trying out novel responses to diverse societal challenges. With designers facilitating …

This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …

Designers are increasingly collaborating with various stakeholders to address complex societal challenges. These challenges often require a codesign approach, where differ-ent actors with diverse perspectives and experiences unite to explore innovative ave-nues for change. Such collaboration requires …

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

This paper reveals how the automatising of protocols ignited a public conflict between Dutch banks and their Small and Medium-sized Enterprise (SME) clients in the years after the Global Financial Crisis. The bank’s “infirmary departments” for Financial Restructuring and Recovery (FR&R) were accused …

The process of taking over a business in the agricultural sector is a team process in which, in addition to the transferor and transferee, the partner(s) and non-acquiring family and advisors also play an important role. It is a multi-year process in which decisions have to be made on complex issues. …

Product service systems (PSS) are an example of a novel business model billed as having the potential to significantly reduce the environmental burdens of production and consumption processes. However, despite widespread interest in PSS, consensus regarding their actual environmental impacts, particularly …

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

Purpose: This study assesses the perceived quality of the outcomes in decision-making phases by using the conversational ai approach. Design/Method: The research adopts an experimental design to explore the impact of conversational artificial intelligence (AI) in the separate phases of a decision-making …