Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Arts-based environmental education (AEE) denotes an emerging field of pedagogy wherein facilitated art practice intersects with and informs learning about our natural and cultural environments. In it, artmaking is appreciated as a form of coming to knowledge, of making meaning, in its own right, on par …

he reorientation of the public sector along market lines has led to the paradigm of New Public Management (NPM): the assumption that the public sector can be improved by management principles and techniques traditionally associated with the private sector. However, market orientation has also become …