Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

City authorities want to know how to match the charging infrastructures for electric vehicles with the demand. Using camera recognition algorithms from artificial intelligence we investigated the behavior of taxis at a charging stations and a taxi stand.

Dutch citizens on welfare have to volunteer at Civil Society Organizations (CSOs) in return for their benefits. Through applying the ‘worlds of justification’ of Boltanski and Thévenot, this article aims to provide a better theoretical and empirical understanding of social justice of policies that obligate …

From the introduction: "There are two variants of fronto-temporal dementia: a behavioral variant (behavioral FTD, bvFTD, Neary et al. (1998)), which causes changes in behavior and personality but leaves syntax, phonology and semantics relatively intact, and a variant that causes impairments in the language …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

Ubiquitous computing, new sensor technologies, and increasingly available and accessible algorithms for pattern recognition and machine learning enable automatic analysis and modeling of human behavior in many novel ways. In this introductory paper of the 6th International Workshop on Human Behavior …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Only 18% of the Dutch population watches TV commercials. This means more than 80% does not watch them and zaps to another channel or walks away from the television. In general TV commercials are evaluated to be an irritating interruption during a program or movie that is broadcasted. Research shows that …

In this fMRI study, it was hypothesized that mirror neurons in the premotor-parietal network would be activated while improvising performers listened to music. Such activations would suggest that perception is engaging the action repertoire of the improvising musician. Recognition and understanding of …

BACKGROUND: Prenatal healthcare is likely to prevent adverse outcomes, but an adequate review of utilization and its determinants is lacking. OBJECTIVE: To review systematically the evidence for the determinants of prenatal healthcare utilization in high-income countries. METHOD: Search of publications …