This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …

This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

The following research justification report indicates how to organically increase the number of visitors on the Slovak website at YourSurprise via the optimization of the relevance pillar of SEO – Title Tags, Meta Descriptions and Content. Five information gaps were identified as basis for the research: (1) …

BigAirBag® is een bedrijf in de vorm van een besloten vennootschap sinds 2004. Het bedrijf is opgericht door de toenmalige eigenaar Marcel Kraan en verkoopt al jaren met groot succes sport airbags aan skigebieden, trampolineparken, skateparken, avonturenparken en fietsparken over de hele wereld. Daarnaast …

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

SAMENVATTING Dit rapport biedt een onderzoek naar en advies over de optimale positionering en marketingcommunicatiestrategie voor OpenBook.Works. OpenBook.Works adviseert en coacht het management van andere organisaties en is hiermee werkzaam in de branche management consulting. De organisatie levert …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …