Preferred ways of information procurement of German equine feed buyers during the pre-purchase phase
Stiens, S. (Student); Uenk-Barten, C.
Customer journey mapping in the milk powder industry
Bokkers, R. (Student); Oevering, R.
How The End-to-End Customer Experience bridges the relationship between signalling and trust in online shopping.
Cécile Sternel (Student); David Branon (Begeleider)
How the Covid-19 pandemic has transformed consumer behaviour towards online food shopping
Cudoni, C. (Student); Kauffmann, E.H.
Sustainable consumer behavior in purchasing, using and disposing of clothes
M.P.N.C. Soyer; K. Dittrich
Social Impact Tools: kansen en mogelijkheden
Oden, Petra
An effective Ocean Bottle’s web design to engage European millennials
Lysaifeni Wout (Student); Agota Szabo (Begeleider)
Building brand advocacy for a sustainable brand through corporate storytelling and a customer journey improvement
Nick Vojvodić (Student)
Your hear in your hands: maintaining maintenance and servicing services at Medisol
Alexandra Anita (Student); Peter Raas (Begeleider); Johan Weggemans (Begeleider); Bernard Hollaers (Begeleider)
Increasing the organic traffic of the Slovak market at YourSurprise
Petra Hložná (Student); Frank Peeters (Docent); C. van der Wel (Begeleider); Mariska Brinkman (Begeleider)