The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Stocker Centrale Verwarming was founded in 1978. It is an established heating company in the region of Zevenaar; a city that lies on the border with Germany and the Netherlands. High quality and fast service are the vocal points of the organization. Because of changes in the industry, new competitors …

Dit adviesrapport is geschreven voor Betsy Palmer's Loyaliteitsprogramma. Dit is een bestaande dienst van de bekende schoenenwinkel die trouwe consumenten voorziet van financiële voordelen bij hun aankopen. De centrale vraagstelling gesteld vanuit Betsy Palmer BV luidt als volgt: 'Hoe kan BETSY PALMER …