In het verlengde van de doelstelling van NOC*NSF, sportparticipatie +10%, en de ambities van de Nationale Sportweek is de volgende probleemstelling ontstaan: Op welke manier kan NOC*NSF via de Nationale Sportweek de doelgroep ‘jonge moeders’ in Nederland bereiken en aanzetten tot participatie aan sport …

During the last twenty years, a remarkable new type of service has been developed in the world of sports, which can be described as the indoorisation of outdoor sports. Typical outdoor sports like climbing, skiing, surfing, rowing, and skydiving, which used to be exclusively practiced in a natural environment …

For twenty years, typical outdoor lifestyle sports like rafting, snowboarding and rock climbing, which used to be exclusively practised in natural environments, are being offered in controlled artificial settings. This process can be described as 'the indoorisation of outdoor sports'. With this development, …

Previous investigations of consumer subcultures in the CCT tradition focused primarily on consumer behaviours, feelings, experiences and meanings of consumption. This paper advocates that in order to deeply understand and interpret a particular subculture, researchers in consumer culture should consider …