ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

Onderneming en kunst is an organizing and advising company in the field of art. For 60% of the visitors are 60 year and older, the problem arises what ONK could do in order to attract people who are younger than 60.