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A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.

Claudia Rutten (Student); Masoud Banbersta (Begeleider)

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

2012-10-15ICT & MediaBachelor

Corporate Community Involvement and Social Alliances.

Masoud Banbersta (Begeleider); Stefan Ouweneel (Student)

The concepts of Corporate Social Responsibility and Corporate Community Investment are not clearly defined in literature as of yet. However, considering the recent surge of attention these concepts have gotten, they have become points of interest for the general public, governments, commercial organisation, …

2012-06-04ICT & MediaBachelor

Van kunstbeleving tot weblectures. Afstudeeronderzoeken bij het Crossmedialab.

Lisanne Groenendaal (Onderzoeker); Thomas Tijdink (Onderzoeker); Masoud Banbersta (Onderzoeker); Richard Deuzeman (Onderzoeker); Dr. Harry van Vliet (Lector); Yun Chen (Onderzoeker); Jeroen van Leeuwen (Onderzoeker)

Onder crossmedia wordt hier verstaan het gebruik van meerdere media (TV, Internet, mobiel, evenementen, print, radio et cetera) in de communicatie. Zodra meerdere media worden ingezet in het overbrengen van een boodschap of verhaal dringt de vraag zich op naar de ‘orkestratie’ van de verschillende media: …

2011ICT & MediaBoek

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A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.

Corporate Community Involvement and Social Alliances.

Van kunstbeleving tot weblectures. Afstudeeronderzoeken bij het Crossmedialab.

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