Door de sterke groei van online shoppen hebben fysieke winkels een sterke noodzaak om voor een optimale winkelbeleving te zorgen. Dit artikel schetst een model dat retailers kunnen gebruiken. Vanuit een heldere positionering dient een gerichte aansturing van de vijf P's plaats te vinden met speciale …

The collapse of the Corporate Commercial Bank in 2014 is the biggest financial fraud case that occurred in Bulgaria since it joined the European Union. The prosecutors’ indictment defines it as a pyramid scheme case. It had a great impact on Bulgarian economy and politics, as its measurable impairment …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Deze scriptie bevat een onderzoek naar de integratie van cultuur en imago in een kantoorconcept (dat tevens vitaliteit stimuleert). Het onderzoek is uitgevoerd voor TOPdesk Nederland B.V. maar de eerste hoofdstukken hebben betrekking op de hoofdbegrippen in het algemeen.

The main purpose of this dissertation is to provide a solution to the extensive lack of accountability and of effective remedies to the victims of Sexual Exploitation and Abuse at the hands of UN Peacekeepers. In order obtain this, existing literature was reviewed to understand the Department of Peacekeeping …

De hoofdthema's van deze scriptie zijn een circulaire- en een inclusieve economie. Naast deze twee thema's zijn Facility Management, Social Return, de participatiewet en de retourlogistiek van de kantoorinrichting belangrijke onderwerpen. In de scriptie wordt antwoord gegeven op onderstaande centrale …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

It is impossible to grasp the full magnitude of the Greek crisis and discuss it, because it also contains factors for example such as history, ethics, demography, well-being and the refugee crisis. Therefore, the focus will be on the history of the Greek crisis, youth unemployment in Greece, political …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

Climate change is a global issue, and it may result in consequences. In order to solve climate change, actors gather at the UN Climate Change Conference to conclude an agreement. However, sometimes reaching an agreement cannot be successful. Compared to animals, it can be said that animals make accurate …