The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Invited guest lecture at department of social work

Purpose This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices …

Werksessie Inwonersvisie Landschap en Energie Drentsche Aa-gebied. Betreft sessie waarin inwoners met verschillende achtergronden (sleutelfiguren) thema's konden aandragen voor de te ontwikkelen vragenlijst voor de inwoners van het Nationaal Park Drentsche Aa over landschap, natuur, cultureel erfgoed …

Deze editie van de monitor laat allereerst de ontwikkeling zien van het aantal banen en bedrijven in de Nederlandse creatieve industrie en ICT-sector aan de hand van de LISA-dataset waarin data tot en met april 2020 beschikbaar waren. Ook de analyse van het belang van de top 10 steden in creatieve industrie …

Despite decades of European financial stimulation for cross-border projects, the attention for cross-border cooperation (CBC) is still volatile. Depending on, among other things, political and economic tendencies, it is a hot item, or not. Irrespective of the trend, it is difficult to encourage citizens …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

This paper seeks to understand the role of valuing in urban live music ecologies. It explains how multiple actors (e.g. directors of music venues, musicians, policy-makers, and real estate experts) in Dutch live music ecologies negotiate the different values of live music. To examine this dynamic, we …

Achtergrond Fundamentele Motorische Vaardigheden (FMV) zijn belangrijke bouwstenen voor de sportdeelname en levenslange lichamelijke activiteit van kinderen. In het afgelopen decennium hebben verschillende internationale onderzoeken vertragingen in de ontwikkeling van FMV gemeld. Om een ​​beter inzicht …