In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

The South African Truth and Reconciliation Commission has been claimed to be one of the most important truth commissions. Moreover, it has been the first truth commission to use media extensively in its initiatives. The SATRC was created to address the atrocities caused by the apartheid, and furthermore, …

The diversity of the movement, the informality and speed of the network, the rituals of the assembly and the formal power of the party: each political form has its distinct features and dynamics. Medium theory always taught us that expression is shaped by the contours and material properties of communication …

In het boek Schools that learn (2012, p. 76) van Peter Senge staat een mooi citaat: ‘A boy of five, on the first day of kindergarten, asked his teacher, ‘When am I going to learn how to read? She said, a bit absently (for there was a lot going on), ‘Oh, that won’t happen until next year, in first grade.’ …

Heathland, with its frail character, has always been one of the most essential habitats for almost all indigenous reptile species in the Netherlands. Situated in the Drents-Friese Wold National Park, the Doldersummerveld ranks as one of the best developed heathland areas of Western Europe and counts …

The ideology of inclusive education signifies that every child should be able to attend a regular school, unless there are insoluble barriers which make this impossible. This principle is voiced in treaties such as the Salamanca Statement and the No Child Left Behind Act. Accordingly, many countries …

Context Most deaths in Western countries occur in hospital, but little is known about factors determining the quality of dying (QOD). Objectives The aim was to assess the QOD in hospital as experienced by relatives and identify factors related to QOD. Methods A cross-sectional study on 18 wards …

THE PDCA-CYCLE MIGHT NOT BE APPLICABLE in situations where change is unplanned or emergent. In situations of planned change the Deming cycle is used worldwide and proven to be very effective. However in an emergent change process the PDCA might not be the applicable. These emergent changes increase. …

Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

This study is conducted in order to recommend companies within the technological industry in which circumstances in-store product demonstrations are most beneficial to use. This recommendation is obtained through examining the uses and effects of in-store product demonstrations on the purchase behaviour …