The 2014 congress of WSAVA would be the first congress in which WSAVA is using services of a Professional Congress Organizer company which is Kenes Group. Kenes group wants to increase the number of participants in the congress and that’s why company wants to have a marketing plan, which will lead to …

Nowadays travelling and exploring new destinations has become vital part of the study abroad experience for many students. There are plenty of choices from different travel companies offering trips and events in preferred destinations for study abroad such as Spain. Consequently, the manner in which …

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

NOOSA-Amsterdam (followed: NA) has been expanding rapidly since the 1st year of its existence in 2008. As being a western brand, the question gained: How can we prepare for the upcoming markets in Asia? What do we have to change in terms of our current marketing communication strategy? In this thesis, …

How a company can reduce customer defection by changing its strategy and increasing customer intimacy. This means having a better company/customer relationship and building customer loyalty.

This report is discussing the recommended strategy to create awareness and generate sales for CowView, a new product by GEA Farm Technologies.