In dit onderzoek is nagegaan of respondenten het Ik Kies Bewust-logo en de achtergrond van dit logo kennen. Ruim de helft van de respondenten heeft geen kennis van de oorsprong van het logo. Bovendien blijkt dat men sceptisch wordt naarmate men meer weet van de achtergrond van het logo. De mogelijke …

This study examines the motives of employees to engage in work related social media use – i.e. the use of personal social media accounts to communicate about work-related issues. The theory of planned behavior (TPB) was used to explain this behavior. Because social media can enable users to express their …

Purpose – This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary …

Within change literature, pace and frequency of organizational change are reoccurring topics. The pace is experienced as high and the frequency of change within organizations appears to be growing exponentially. This lead to study to more extent ‘change fatigue’ that already received attention in both …

Competitive and working papers as well as abstracts in these proceedings discuss recent academic insights and link academic research to the practice field in order to exchange knowledge on contexts and effects, potentials and challenges of CSR and communication, on best practices and newest developments. …

Corporate Visual Identity (CVI) is a crucial part of the identity of any organization. Most research on managing corporate identity deals with the strategic development of corporate identity and the design and effects of specific elements of the CVI. This study focuses on an aspect of CVI management …