A research study on new marketing opportunities for Eosta, nature & more
Constantijn H.A. Driessen (Student); B.A.M.M. Kuijpers (Begeleider)
Highly recommended! The content characteristics and perceived usefulness of online consumer reviews
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner; J.A. de Ridder
The Utrecht based service : Location-based services for retailers in Utrecht.
Esther Kool (Student); Matthijs Rotte (Begeleider); Peter de Groot (Begeleider); Kees Winkel (Begeleider)
An eco fashion collection for Flowers & Birds. Identifying communication themes and promotional tools for a start-up fashion label.
Lucie Kuball (Student); Jeroen Heuts (Begeleider)
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner
Why do consumers buy socially responsible products
Dr. Robert Gielissen (Docent)
A better understanding of the housing market through Conjoint Analysis
Terlaak Poot, Joke
With or without you: consumer acceptance of two national brand portfolio extension options
Bakker, Diederich (International Business); Nenycz-Thiel, Magda
The ins and outs of the subscribers and readers of De Paardenkrant and Bit : a market research
Delft, M. van (Student); Beekman, S.; Jaarsma-Teuling, M.