Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

A 'post-modern' rustic framing company which operates on a small market where high quality and being green is the biggest competition advantage. The most important need of the product is that for home decoration. The customer can use the frame for own use or as a social need, to give it away as a gift. …

This paper describes a study into consumers' reasons for buying socially responsible (SR) products, such as Fair Trade products and organic meat. As opposed to other studies, we use a qualitative approach based on 25 in-depth interviews and include several different products in the research. This leads …

In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

Kooyman Eigen Huis is a real-estate agency that is active in Drechtsteden. It was founded by the two brothers Teun en Henk Kooyman in 1976. The business has been thriving since then. However, the realestate climate has changed and a new strategy needs to be formulated. The company strives to innovate …

The present research investigates the perfect way to present a horse on a photo in order to sell it. Two studies were conducted in order to define the aspects of a good sales photo, to investigate where people look at in a photo and finally to define what potential customers consider attractive. For …

Buy Nothing Day is een voorbeeld van 'consumer politics', een nieuwe vorm van politieke actie die beter zou passen bij geïndividualiseerde levenslopen van jongere generaties. Geldt dat in Japan ook?

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …