Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Technologische ontwikkelingen volgen elkaar in rap tempo op. Zo is ook de teamleiding AFM aan De Haagse Hogeschool geïnteresseerd in deze ontwikkelingen en dan met name het gebruik van tablet pc's in het onderwijs. Het doel van de opdracht is om na te gaan welke toegevoegde waarde het inzetten van een …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Het JeugdSynergiePlan beschrijft de wijze waarop er bij verenigingen door een effectieve samenwerking tussen de verschillende stakeholders meer kan worden bereikt voor iedereen. De belangrijkste samenwerkende partijen (stakeholders) bestaan uit de leden, de ouders en vrijwilligers, de verenigingen, de …

In this report the outcomes of the research, that was fulfilled by order of UNOY Peacebuilders, are presented. UNOY Peacebuilders is a network that consists of youth organizations active in the field of peacebuilding and conflict transformation. Due to many obstacles, such as distance problems, a lack …

Throughout Europe cities face the same kind of problems. Therefore, a common idea occurred that there should be some sort of cooperation between these cities to solve these problems together. This common idea eventually led to the URBACT programme, which is a programme that consists of several networks …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

In dit onderzoek wordt gekeken naar de positionering van een merkportfolio onder een holding. Opdrachtgever is Lansigt Accountants & Belastingsadviseurs, een full-service accountantskantoor gevestigd in Alphen aan den Rijn, Gouda en Nieuw-Vennep. In 2006 heeft het kantoor een specialisatie in non-profit …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …