This study is meant to elucidate the extent to which doping affairs among professional athletes’ impact consumers’ purchase intentions. The following research question has been formulated: “How do doping affairs within professional sports impact consumers’ purchase intentions of the sponsoring brands?” …

The consumer has the choice to either purchase clothing in brick-and-mortar stores, offline, or in webstores, online. Yet, this was not the case 15 years ago, when online shopping began to rise. The term was not yet well known, and not all the wanted products were available online. Now, the consumer …

The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This thesis is written for Rical Cleaning products, a Dutch company that is specialized in selling cleaning products business to business. The purpose of this research is to obtain insight on the level of customer satisfaction, customer loyalty and the level of customer recommendations and how this can …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …