NICE, Network for InterCultural Experiences, is a German – Argentine corporation which promotes educational and cultural exchange by organizing internships, volunteering, and Spanish courses for everyone who wishes to discover, live and learn in Argentina. As NICE sees a profitable opportunity in offering …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

This report provides analysis, evaluation and recommendation of implementing WhatsApp as a customer service channel at Eurail.com. Methods of analysis and gathering data include extensive desk research, interviews and surveys. Results of the analyzed data show different perspectives and outcomes which …

For their technological sustainability innovations to become successful, entrepreneurs can strategically shape the technological field in which they are involved. The technological innovation systems (TISs) literature has generated valuable insights into the processes which need to be stimulated for …

International conflict resolution increasingly involves the use of non-military power and non-kinetic capabilities alongside military capabilities in the face of hybrid threats. In this book, counter-measures to those threats are addressed by academics with both practical and theoretical experience and …

International conflict resolution increasingly involves the use of non-military power and non-kinetic capabilities alongside military capabilities in the face of hybrid threats. In this book, counter-measures to those threats are addressed by academics with both practical and theoretical experience and …

Sustainable consumption is interlinked with sustainable production. This chapter will introduce the closed-loop production, the circular economy, the steady state economy, and Cradle to Cradle (C2C) models of production. It will reflect on the key blockages to a meaningful sustainable production and …

Purpose: The main purpose of the research was to measure reliability and validity of the Scoring Rubric for Information Literacy (Van Helvoort, 2010). Design/methodology/approach: Percentages of agreement and Intraclass Correlation were used to describe interrater reliability. For the determination …