INNNL.biz goes online
Alsem, Karel Jan (Marketing En Ondernemen)
Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
G. van Noort; L.M. Willemsen (Lector)
Valorisatie van kennis
Wever, Jan (Marketing En Ondernemen); Roose, Wessel
The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
Yoch de Visser (Student); A.E. Kandou (Begeleider)
Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.
de Bruijn, Gert-Jan; Elving, Wim (Communication, Behaviour & Sustainable Society)
With or without you: consumer acceptance of two national brand portfolio extension options
Bakker, Diederich (International Business); Nenycz-Thiel, Magda
Kansen voor ’t Gorechthuis
Benink, Patrick; Dekker, Edwin; Jager, Emily; Schoo, Roxanne; Westerman, Frank
Market research: exploring sports cultures in foreign countries
Merel van der Linden (Student); J. Veldman (Begeleider)
Professioneel sportmanagement vernieuwen
Broeke, A.H.
Knowledge and the European city
van Winden, Willem (Lectoraat Urban Economic Innovation)