During the past years a lot of research has been done on measuring and analyzing the stated and re-vealed preferences of house buyers, in order to develop so called new product market combinations for the housing market. It has become clear from these studies that the choice of a house buyer for a cer-tain …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …

Landmines are explosive remnants of war that remain active long after the conflict has ended. Explosion can be triggered easily by human input and its consequences can be devastating. Landmines don't discriminate between soldiers and civilians. Once laid on the ground, they pose immediate threat for …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

In this book and elsewhere Dutch courts are portrayed as little short of barbaric for rejecting direct applicability of the human right to food. In this contribution I want to revisit case law asking the question if the rejection of direct applicability of the right to food implies that in the Netherlands …

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …

'Communicatieplanner' is een op de praktijk gericht boek voor het maken van een communicatieplan. Het biedt een duidelijk handvat en doorloopt stapsgewijs alle onderdelen voor het maken van een helder en doeltreffend communicatieplan. Gestart wordt met het opstellen van een algemeen communicatieplan. …

This report is concerned with the current position of CISAC (International Confederation of Societies of Authors and Creators). Surrounded by a large network of collecting societies and essentially a lobbying organization, CISAC increasingly feels pressures (at least in Europe) to respond to copyright …