SKU-rationalization from a customer point of view
Florieke van der Laan (Student)
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Consumer loyalty program implementation for a startup
Taisiq Marchena (Student)
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
JO CADEAU|Een brug tussen de business-to-consumer markt en de business-to-business markt
Marloes Sonnenberg (Student); Mariken Thomasse (Begeleider)
Emerging business models in horticulture value chains
Dr Vijayender R Nalla (Lid Lectoraat); Drs. Gerry Kouwenhoven (Lid Lectoraat)
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner
Testing times
M.A.C.T. (Marinka) Kuijpers (Lector); F.J.M. (Frans) Meijers (Lector); Deirdre Hughes
Reliability and validity of ten consumer activity trackers
Kooiman, Thea; Dontje, Manon L.; Sprenger, Siska; Krijnen, Wim (Statistical Techniques For Applied Research); van der Schans, Cees (Healthy Ageing, Allied Health Care And Nursing); de Groot, Martijn
Deriving vehicle-to-grid business models from consumer preferences
Bohnsack, René; van den Hoed, Robert; Oude Reimer, Hugo