For organizations that use IT systems in their primary business or as support of their business processes, optimal alignment between the business strategy and their business information technology (BIT) is critical. However, achieving business information technology alignment remains challenging due …

This research aims to find relevant evidence on whether there is a link between air capacity management (ACM) optimization and airline operations, also considering the airline business model perspective. The selected research strategy includes a case study based on Paris Charles de Gaulle Airport to …

The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …

This research report shows a market research and situation analysis of the ethnic market including several recommendations towards Coroos. This was conducted due to a shift in the population compositions within West-European countries (by the emergence of new ethnic groups) which would possibly effect …

In the globalized and competitive world of today, knowledge, innovation, and entrepreneurship are becoming more important, possibly even crucial for sustainable economic and social development. Since its EU 2020 strategy, the European Commission has been emphasizing the importance of education to prepare …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

This project aims to propose and evaluate possible solutions for UNIFY, related to transforming their event strategy in both an online and when possible, offline environment. The paper also aims to research, analyze and take into consideration the opinions of the students who are in contact with UNIFY …