Zocht je misschien: brand?
NAIF Export Marketing Plan
Agota Szabo (Begeleider); Hilda van Vliet (Student)
Environmentally responsible is the new black
Hoai Viet Eva Le (Student); Esther Schagen
E-commerce businesses are taking customers back to the store
Flora L. Visscher (Begeleider); L.J. Harris (Begeleider); Julian D. Curpanen (Student)
Local-global knowledge sourcing in the context of an open innovation knowledge platform
DiVito, Lori (Amsib (Cedis)); Ingen-Housz, Zita (Lectoraat Urban Economic Innovation)
Branding in China – an institutional and consumer perspective
Bakker, Diederich (International Business)
How international should your branding be?
Alsem, Karel Jan
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?
Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)
What is the best strategy to export Gurman's coffee from Lithuania to the Netherlands?
Agota Szabo (Begeleider); Sabina Salaikiskaja (Student)
The value compass
Kostelijk, Erik Jan; van Oudenhoven-van der Zee, K. I.; Huisman, J.M.E.