In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

“In-Between” is the title of this conference. If I am right, it focuses on the role of the artist as a middle-man, or middle-woman, between art and learner. It focuses, maybe, on the way artists are capable to transfer knowledge, skills, attitudes, insights, emotions of an artistic nature. And it focuses, …

The commitment of the Fab Lab community to participate in processes of commons-based knowledge production thus also includes global knowledge sharing. For sharing back into the global commons, new knowledge needs however to be documented in a way that allows to share it by the means of information and …

Methodological issues in an practice oriented research project.Presentation: Sustainable labour participation:•Vitality: high levels of energy, vigour, and resilience while working and the willingness to keep investing energy in the job during trying circumstances.•Employability: the ability to keep …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

Pressure at play: measuring player approach and avoidance through the keyboard.With the increased adoption of real-time objective measurements of player experience, advances have been made in characterising the dynamically changing aspects of the player experience during gameplay itself. A direct coupling …

With the increased adoption of real-time objective measurements of player experience, advances have been made in characterising the dynamically changing aspects of the player experience during gameplay itself. A direct coupling to player action, however, is not without challenges. Many physiological …

Internet technology offers a lot of new opportunities for the dissemination of information, sharing of support and consultation of professionals. Innovating professionals from multiple disciplines have begun to exploit the new opportunities for parenting support. The studies presented in this book are …

10 Years Lifelong Learning in Music. Today we will look back on the work in the LLM group during the past 10 years, and we will look to the future as well. Lifelong Learning for musicians is a never-ending theme, as there is always much change to respond to. And this is something which may become very …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …