Theater aan het Spui heeft in vergelijking met andere grote theaters, een klein marketingbudget. Verschillende onderzoeken stellen dat een klein marketing budget het beste ingezet kan worden op het vergroten van herhaalbezoeken en loyaliteit. Het doel van dit onderzoek is om erachter te komen hoe …

This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

Campsite Zonneweelde is a medium-sized campsite that is located in Nieuwvliet, in the region of Zeeuws-Vlaanderen, the Netherlands. The family company was found in 2001 by the Basting family. In 2009, the campsite was bought by the current owners Martin Basting and Maaike Basting and has been growing …

Deze scriptie gaat over het effect van een nachtrelease of pre-release event op de klanten van Game Mania. Er wordt zowel gekeken naar het financiële effect van deze evenementen als het effect op koopgedrag en het effect op de aankoopbeslissing.

In 2018, Leeuwarden will be European Capital of Culture. Like many other organisations, Historisch Centrum Leeuwarden (HCL) is currently preparing its programme. At the same time, the experience economy has already shifted towards an economy of meaning. The HCL has made efforts to adapt heritage education …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

The negative effects of terrorism on tourism for tour operator Motion Europe

A year later, in 2013, the Westerkwartier Area Cooperative was established – a new form of cooperation at the regional level, involving hundreds of dairy farmers, other SMEs, Terra MBO as the representative of the knowledge institutions in the region, the National Forest Service in the Netherlands (‘Staatsbosbeheer’), …

In dit onderzoek is gekeken naar sc Heerenveen en de kwaliteiten van de diensten en/of producten die deze club levert in relatie tot de millennial-generatie.

Analysis of travel purchase behaviour of Chinese travellers coming to Bali (Quick retake)