The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Within the project 'In Touch'; touch screen application for people with dementia, a concept happy game was designed for the iPad. The purpose of this happy game is to provide a meaningful individual activity for persons with dementia, to give pleasure, and to create a sense of self-achievement.

In this study, we experimentally investigated the material flows of coloured dyes in coalescing small inkjet printed droplets of different volume ratios. With two differently coloured dyes, one in each droplet, we were able to distinguish the time-resolved contributions in dye transport across the coalescence …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

The research ‘’Talent recruitment and internships according to students’’ has been conducted in assignment of the municipality of The Hague and in co-assignment of the International Community Platform (ICP) between June and November 2013. The research is part of the action program ‘’Geslaagd in het Vak’’ …

De student heeft voor Xylem een nieuwe user interface voor de nieuwe touch screen bedieningspanelen voor pompinstallaties ontwikkeld.

Deictic gestures are gestures we make during communication to point at objects or persons. Indicative acts of directing-to guide the addressee to an object, while placing-for acts place an object for the addressee’s attention. Commonly used presentation software tools, such as PowerPoint and Keynote, …

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

The research project ‘Called to Care’ focuses on the support given to volunteers offering pastoral care in South African hospitals. HospiVision is a Christian faith-based NGO, with the vision to touch the lives of sick people and those around them and to give them hope through counseling, spiritual care …

The KPN group is a major international telecom and IT company in the Benelux. KPN introduced The New Way of Working (TNWW) in 2008 in its organisation. As a result of TNWW, employees at KPN can be found in different primary office locations, even though they have to work together. To make sure employees …