The aim of this study is to provide an informed answer to the following central question: How can Friends of Slovenia best deploy its marketing instruments in support of the strategy, in order to enter the Chinese wine market and achieve a turnover of €500.000 by the end of 2017?

This report presents a detailed analysis of the German market concerning bakeries as well as a detailed recommendation to Bakker Bart on whether they should enter the German market. This research evolved from five years of experience as a floor manager at the store Bakker Bart in Gouda. As a European …

Lean Production (LP) can be regarded as a design approach in search of a theoretical foundation. In this paper we show that Lowlands’ Sociotechnical Design Theory (STSL) could function as such a foundation. To reach this goal, we first describe STSL as a system theoretical reformulation of Original Sociotechnical …

Ebifananyi II – People Poses Places Andrea Stultiens. People Poses Places is the second part of Ebifananyi, a book series that visualises historical Ugandan photo collections. In People Poses Places we delve into the archive of the photographer Musa Katuramu. In the mid 1930s, teacher and carpenter Musa …

An interactive full-length mirror that allows you to browse through an endless collection ofclothing and see immediately whether something fits you, including when you turn around, and which also allows you to send a picture quickly to your family and friends to hear what they think. This mirror is a …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

Informal caregivers of the frail elderly often experience the demands placed on them as a heavy burden and a threat to their quality of life. Informal care refers to the unprofessional and unpaid assistance provided by partners, family or close friends. Frail elderly people suffer from age-related problems …

Purpose: To provide an overview of factors influencing the acceptance of electronic tech-nologies that support aging in place by community-dwelling older adults. Since technologyacceptance factors fluctuate over time, a distinction was made between factors in the pre-implementation stage and factors …

Informal caregivers of frail elderly people often perform a substantial number of care tasks over a prolonged period of time [1]. By definition, informal care is nonprofessional and unpaid and is provided by family members, partners or close friends [2]. Frail elderly people suffer from age-related problems …