This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

This paper presents the results of a case study on V&D – one out of four Dutch fashion companies investigated during a research project of HAN University of Applied Sciences on the role of supply chain management (SCM) in fashion companies. For this purpose, the most important internal elements of SCM …

This paper presents the findings of a research project on the competencies which supply chain managers in the fashion industry need to rely on, in order to perform successfully in their job. In this research project 21 supply chain managers in the fashion industry in the Netherlands have been interviewed. …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

Essay based on a Presentation to International Stakeholder Forum, Convened by the Board of Directors of the Fair Labor Association, Washington D.C. June 26, 2009. There is much concern about the current crisis. Indeed the fall in consumption in developed countries is steep, anything between 15 to 25% …