This professional product consists of a Social Media Marketing Plan especially created for Holiday Inn Hotel, located in Plovdiv, Bulgaria. The Social Media Plan aims increasing the leisure guests percentage for the hotel 

Wat is de rol van prijs in duurzaam consumentengedrag? ‘Omdat het te duur is’ is een veelgehoord argument wanneer mensen wordt gevraagd waarom ze geen duurzame producten kopen. Maar is dat werkelijk zo, of is dit een makkelijk alibi van mensen om niet hun gedrag te hoeven veranderen? We zijn over het …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This study explores the evaluation of research pathways of self-management health innovations from discovery to implementation in the context of practice-based research. The aim is to understand how a new process model for evaluating practice-based research provides insights into the implementation success …

This study offers insights into when brand marketing should be aligned with personality traits and human values, respectively.

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …

Background Literature on self-management innovations has studied their characteristics and position in healthcare systems. However, less attention has been paid to factors that contribute to successful implementation. This paper aims to answer the question: which factors play a role in a successful implementation …

PauwR is een Digital Marketingbureau gevestigd te Tilburg. De belangrijkste kernwaarde is dat de ontwikkeling van de werknemers centraal staat. Na een herstructurering van de organisatie wordt het Spotify-model gehanteerd al organisatiestructuur. Hiermee dreigt de ontwikkeling van de werknemers in het …