The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

This research answers the question for which organization in the Netherlands and in what manner, a ‘joint cooperation’ with the Cimahi Creative Association (CCA), or a CCA related party in Indonesia can be viable and advantageous, while at the same time contributing to the development of the creative industrial …

Abstract of the lecture that Derk-Jan Stobbelaar gave at the 6th Living Knowledge Conference at Copenhagen.

‘Creating the Difference’ is the theme of the 2014 edition of the Chi Sparks conference. It is also the challenge that the Human-Computer Interaction (HCI) community is facing today. HCI is a creative field where practitioners engage in design, production, and evaluation of interactions between people …

The challenges of tomorrow’s society demand new ways of innovation – a shift in thinking, doing and organising. It requires releasing existing paradigms, changing perspectives and doing things differently. In the current work, we envision a sociable smart city that enables transforming society into a …

Many countries have an increasingly aging population. In recent years, mobile technologies have had a massive impact on social and working lives. As the size of the older user population rises, many people will want to continue professional, social and lifestyle usage of mobiles into 70s and beyond. …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

This current green paper deals with innovation in facility management (FM), a subject which is at the heart of Working Group 3, in benefit of the EuroFM Research Network. It aims to stimulate discussion and further collaborative work, and to generate new knowledge for the European FM community. We do …

The third industrial revolution, triggered by Internet communication and renewable energies, can be experienced in so-called FabLabs that empower users to ‘make almost anything’. Although this does not change the need for designers to have making and prototyping skills, there is no doubt the revolution …

There is ample evidence that area-based approaches to tackling health inequalities, as part of a wider policy of community regeneration, are effective. Nevertheless, embedding this evidence in the routine practice of health professionals has not followed automatically. One of the barriers to the uptake …