The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Due to the environmental and nutritional benefits of insects, their consumption would be one of the solutions to feed the growing human population. Despite the increasing interest in the use of insects as food and feed, consumer acceptance is the major obstacle to successful implementation in Western …

This paper studies the factors that drive distribution structure design (DSD), which includes the spatial layout of distribution channels and location choice of logistics facilities. We build on a generic framework from existing literature, which we validate and elaborate using interviews among industry …

Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, …

The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …

The impacts of the current food system and the consequences for future generations lead to the need of taking action in form of a dietary shift towards more plant-based diets. It is believed that this transition will not only benefit people’s wellbeing, but also prevents an exhausting exploitation of …

Embedded connected computers are installed in homes in increasing numbers in the form of consumer IoT devices. These devices are often insufficiently protected against cyberattacks. In this research report, we propose several security requirements for consumer IoT devices. These requirements are suitable …

A lot of research on wireless charge technologies has been done at the start of the internship. Rumors suggested developments of other technologies than magnetic induction charging which is currently mostly used. Thereof magnetic resonance seemed the most promising technology but was not viable for the …

This research contains the examination on various European countries (Italy, Spain and Portugal) on chosen aspects such as their food waste numbers, short food chain knowledge, employment rates and such in order to answer the central question: “How can gastronomical entrepreneurs anticipate on the change …