Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Study-Globe is a young International travel agency situated in the city of Breda, the Netherlands. The company works closely with school institutions abroad and is therefore able to offer different study and language programmes in more than 39 countries and 100 cities worldwide. The theme of internationalization …

The purpose of the study is to test whether Modified Cognitive Interviewing (MCI) is an effective method for detecting deceptive human eyewitness accounts in a computer-mediated communications with limited text space (such as in Twitter). The study is based on a previous study from Morgan, Christian, …

SAMENVATTING Deze scriptie is geschreven in opdracht van de Hogeschool van Amsterdam en het communicatiebureau Spijker en Co uit Buren. Het doel van dit rapport is advies geven over hoe het bureau content marketing als dienst het beste kan aanbieden aan zowel bestaande als potentiële klanten. De inhoud …

Human rights groups are increasingly calling for the protection of their right to privacy in relation to the bulk surveillance and interception of their personal communications. Some are advocating through strategic litigation. This advocacy tool is often chosen when there is weak political or public …

Information and communications technology (ICT) has the potential to contribute to the quality of life of older adults. The aim of this study was to analyze the use of a broad array of ICT devices and services among Dutch older adults and to determine whether demographics and health outcomes are associated …

The main aim of this dissertation is to find answer to the central question of this thesis: What are the most effective measures to counter the spread of virtual Jihadism in the Netherlands? In order to investigate and give answer to the research question, research has been done by analysing existing …

The aim of this dissertation is to research if and how Lithuania’s LNG terminal could be a method to ensure energy security within the European Union. Lithuania’s energy position has been a very vulnerable one, and used to import 100% of its gas supply from Russia’s state monopoly Gazprom. In order to …