In cross-cultural communication and adjunct disciplines such as cross-cultural management and international business, there is a negativity bias of seeing cultural differences as a source of potential issues. The emergence of Positive Organizational Scholarship (POS) questions this problem-focused approach. …

We provide greater theoretical precision to the concept of productive opportunities of Penrose. We show firm emergence as a recursive cycle of changing productive opportunities. We show how those opportunities result from the technological base of the firm and are associated with the particular characteristics …

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

This report analysis the geography of the tech sector in Amsterdam, with a focus on scaleups. After a literature review, it contains a quantitative analysis, showing and mapping the spatial clustering of various types of tech companies cluster in the Amsterdam region. Then, based on interviews, we analyse …

Airport management is often challenged by the task of managing aircraft parking positions most efficiently while complying with environmental regulations and capacity restrictions. Frequently this task is additionally affected by various perturbations, affecting punctuality of airport operations. This …